Young multiple sclerosis patients profess love — for family, travel, life and more — in new Novartis campaign
No two cases of multiple sclerosis are the same, and neither are the patients living with it. Novartis invited young women in their 20s and 30s who have MS to talk about their passions for its “My Love Stories” digital campaign.
Elisabeth, Kelly-Ann and Trish star in the debut video telling their own stories of starting a family, traveling the world and finding themselves while living with MS. The video launched on social media on World MS Day last week, but Novartis plans to continue to feature the three women who are all based in Canada, along with more patients and their personal love stories as it grows the campaign.
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