March 9, 2023 03:24 PM EST
Pharma
Marketing

Eli Lil­ly asks ‘what if’ in first Moun­jaro con­sumer cam­paign for type 2 di­a­betes

Beth Snyder Bulik

Senior Editor

Eli Lil­ly de­buted the first con­sumer ad cam­paign for its next-gen­er­a­tion type 2 di­a­betes drug Moun­jaro this week.

The “What if?” TV ads and cam­paign …

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