Jin­gle all the way? Phar­ma mar­keters adapt their mu­sic strate­gies for chan­nels like Tik­Tok

The long­time ap­peal of mu­sic in phar­ma ad­ver­tis­ing is bleed­ing in­to new chan­nels as mar­keters ex­per­i­ment with re­pur­posed songs and catchy jin­gles on Tik­Tok, In­sta­gram …

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