September 14, 2023 12:21 PM EDTUpdated 07:05 PM
Pharma
Marketing

J&J changes Janssen phar­ma unit name, drops fa­mil­iar cur­sive lo­go in brand up­date

Beth Snyder Bulik

Senior Editor

John­son & John­son is drop­ping the name Janssen for its phar­ma­ceu­ti­cal di­vi­sion and adopt­ing a con­tem­po­rary vi­su­al iden­ti­ty as part of a brand up­date an­nounced …

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