Vas Narasimhan, Novartis CEO (Gian Ehrenzeller/Keystone via AP Images)

No­var­tis CEO: Try­ing to crack obe­si­ty mar­ket with an­oth­er first-gen agent is 'not a pru­dent ap­proach'

No­var­tis doesn’t want to play the me-too game in obe­si­ty.

On Thurs­day, CEO Vas Narasimhan said that try­ing to com­pete in the multi­bil­lion-dol­lar obe­si­ty mar­ket …

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