Phar­ma tips ma­jor­i­ty ad spend­ing to dig­i­tal me­dia for first time, re­search finds

Phar­ma com­pa­ny spend­ing on dig­i­tal ads hov­ered be­low 50% for the past sev­er­al years, but re­cent­ly crossed the ma­jor­i­ty spend­ing thresh­old. Stan­dard Me­dia In­dex …

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