Pharma tips majority ad spending to digital media for first time, research finds

Beth Snyder Bulik

Senior Editor

Pharma company spending on digital ads hovered below 50% for the past several years, but recently crossed the majority spending threshold. Standard Media Index …

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Pharma tips majority ad spending to digital media for first time, research finds

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

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Phar­ma tips ma­jor­i­ty ad spend­ing to dig­i­tal me­dia for first time, re­search finds

Senior Editor

Sign up to read this article for free.

Bachem

Bubendorf, BL, Switzerland

Pharma tips majority ad spending to digital media for first time, research finds