Phar­ma 'greed' emerges as a po­tent po­lit­i­cal is­sue in a rau­cous elec­tion year

Phar­ma ex­ecs aren’t the most pop­u­lar peo­ple in the US these days, par­tic­u­lar­ly when they keep hik­ing the price of their drugs. And a sen­ate cam­paign in New Jer­sey is dri­ving that point home — right to the hilt.

Over the last few days Bob Hug­in’s po­lit­i­cal op­po­nents fight­ing the Re­pub­li­can ex-Cel­gene CEO’s cam­paign in New Jer­sey have been run­ning a bit­ter ad spot fea­tur­ing can­cer sur­vivor Pam Holt. Holt notes that Cel­gene’s Revlim­id costs a dol­lar a pill to make, and Cel­gene charges $600 for it, af­ter more than dou­bling what it orig­i­nal­ly cost when it hit the mar­ket.

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