Marketing channel feed

Physi­cians see ‘new era for weight loss med­ica­tions’ with the ar­rival of No­vo, Lil­ly GLP-1 meds, sur­vey says

16 hours ago
Pharma

Ac­tor Er­ic Ston­estreet talks about his re­al 'mod­ern fam­i­ly' in aware­ness cam­paign for eye dis­ease

16 hours ago
Pharma

In­cyte ad­vances its Opzelu­ra eczema cam­paign with a ‘reimag­ine’ theme  

17 hours ago
Pharma

Two phar­ma­cy ben­e­fit man­ag­er stud­ies find in­creas­ing fees and de­clin­ing opin­ions as House con­sid­ers ac­tion

Yesterday
Pharma

Mar­ket­ingRx roundup: Ab­bott teams with Weight­Watch­ers for glu­cose mon­i­tor­ing; Ha­le­on’s Advil starts ‘pain eq­ui­ty’ ef­fort

Yesterday
Pharma

Q&A: Gilead pub­lic af­fairs chief on new strat­e­gy, Tik­Tok, and why the com­pa­ny won’t ‘keep do­ing things the same way’ 

Yesterday
Pharma

As­traZeneca rolls up car­dio­vas­cu­lar, re­nal and meta­bol­ic in­ter­con­nec­tions in film and dig­i­tal ef­fort

2 days ago
Pharma

Almi­rall reimag­ines fa­mous works of art by da Vin­ci, Gau­guin and oth­ers in new AD cam­paign

5 days ago
Pharma

Most phar­ma com­pa­nies are not ‘fu­ture ready’ as pres­sure mounts from AI ad­vances and IRA leg­is­la­tion, sur­vey finds

5 days ago
Pharma

Eylea drug­mak­er Re­gen­eron launch­es eye dis­ease aware­ness ef­fort with ac­tor and dancer Deb­bie Allen

6 days ago
Pharma

J&J changes Janssen phar­ma unit name, drops fa­mil­iar cur­sive lo­go in brand up­date

6 days ago
Pharma

Sanofi en­lists rap­per and ac­tor Ice-T for edgy flu cam­paign warn­ing se­niors of risks and com­pli­ca­tions

Last week
Pharma

As­traZeneca, Am­gen de­but new Tezspire mar­ket­ing dur­ing Sep­tem­ber asth­ma ‘peak week’

Last week
Pharma

Mar­ket­ingRx roundup: Bris­tol My­ers re-ups cross coun­try cy­cling fundrais­er; Pfiz­er em­ploy­ees share mi­graine ‘per­sonas’

Last week
Pharma

Om­ni­com Health agency Har­ri­son and Star goes back to sci­ence roots with new lead­ers and new pur­pose

Last week
Pharma

No­var­tis ad­justs busi­ness unit names in prepa­ra­tion for San­doz gener­ics and biosim­i­lars spin­off

Last week
Pharma

CDC en­cour­ages fall flu vac­ci­na­tions to tame symp­tom sever­i­ty in ‘Wild to Mild’ cam­paign

Last week
Pharma

IPG Health de­buts new clin­i­cal tri­al di­ver­si­ty ap­proach based on ex­pe­ri­ence and spurred by phar­ma re­quests

Last week
Pharma

Phar­ma trade group and pa­tient or­ga­ni­za­tion pres­sure Con­gress with TV ad cam­paigns

Last week
Pharma

How Bio­con Bi­o­log­ics is tak­ing on the US biosim­i­lars mar­ket

2 weeks ago
Pharma

Lung can­cer bio­mark­er cam­paign, launched with As­traZeneca, boosts its reach and adds phar­ma sup­port­ers

3 weeks ago
Pharma

Mar­ket­ingRx roundup: No­vavax pro­motes vac­cines on Tik­Tok; BIO read­ies for fall pod­cast sea­son

3 weeks ago
Pharma

Phar­ma and health­care spend­ing ex­pect­ed to help push ad in­dus­try to first-ever $1T to­tal in 2024, study says

3 weeks ago
Pharma

Glob­al threat of an­tibi­ot­ic re­sis­tance high­light­ed in new film sup­port­ed by Pfiz­er, MSD, Sh­iono­gi and AMR Ac­tion Fund

3 weeks ago
Pharma
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