Marketing channel feed

Mar­ket­ingRx roundup: Pfiz­er adds hol­i­day twist to Covid boost­er ef­fort; No­vavax signs up for sports

11 hours ago
Pharma

Take­da aligns with lead­ing rare dis­ease group for calls to ac­tion around health eq­ui­ty di­ag­noses

13 hours ago
Pharma

Who cares about phar­ma ESG ef­forts? Pa­tients and pa­tient groups do — and they want more, sur­vey finds

13 hours ago
Pharma

Mar­ius aims to shake up typ­i­cal think­ing about testos­terone in new cam­paign

Yesterday
Pharma

Sh­iono­gi brings gen­er­a­tive AI to med­ical con­fer­ences with 'War­rior' por­trait cam­paign

Yesterday
AI
Pharma

Why did Lil­ly give tirzepatide a new name for obe­si­ty? Hint: It’s the mar­ket­ing

Last week
Pharma

Mar­ket­ingRx roundup: Pfiz­er boosts RSV vac­cine Abrys­vo cam­paign; J&J videos spot­light re­named Janssen unit

Last week
Pharma

Phar­ma com­pa­nies qui­et about ad plans on X amid de­par­ture of ma­jor con­sumer brands

Last week
Pharma

New FDA rule for phar­ma ad­ver­tise­ments re­quires side ef­fects to be ex­plained clear­ly

Last week
FDA+

Ab­b­Vie ad­vis­es frus­trat­ed pso­ri­a­sis pa­tients to get ‘Re­al Clear’ in new aware­ness cam­paign

Last week
Pharma

Mu­sic agency cre­ates par­o­dy ‘Bravu­ra’ drug ad to am­pli­fy its knack for phar­ma mar­ket­ing scores

Last week
Pharma

Klick Health agency adds AI teams to ac­cel­er­ate phar­ma and health­care mar­ket­ing projects

Last week
AI
Pharma

Phar­mas and physi­cians val­ue med­ical af­fairs and MSLs, but have dif­fer­ent con­tent pri­or­i­ties, sur­vey says

Last week
Pharma

Sanofi hands out com­mu­ni­ty health eq­ui­ty grants in on­go­ing ef­fort to build trust with mar­gin­al­ized groups

Last week
Pharma

Eli Lil­ly wins pre­lim­i­nary in­junc­tion in Moun­jaro case in drug­mak­er­s' on­go­ing bat­tle with com­pound­ing phar­ma­cies, well­ness spas

Last week
Pharma
Law

How vi­ral Tik­Tok trends are catch­ing on in phar­ma mar­ket­ing

2 weeks ago

No­var­tis adds to mul­ti­ple scle­ro­sis 'Love Sto­ry' cam­paign with more pa­tient per­spec­tives

2 weeks ago
Pharma

Mar­ket­ingRx roundup: Vi­a­tris de­buts new cam­paign in Times Square; As­traZeneca re­news nat­ur­al gas deal

2 weeks ago
Pharma

GSK rais­es rare blood can­cer aware­ness with well-known ‘Queer Eye’ de­sign­er

3 weeks ago
Pharma

Gilead spot­lights its on­col­o­gy work with first fo­cused brand­ing cam­paign

3 weeks ago
Pharma

Madri­gal builds on liv­er dis­ease aware­ness cam­paigns as it awaits FDA de­ci­sion on NASH drug resme­tirom

3 weeks ago
Pharma

Ot­su­ka TV and ban­ner ads for Rex­ul­ti draw re­buke from FDA watch­dog

3 weeks ago
Pharma

Ar­genx pod­cast se­ries fo­cused on a rare dis­ease draws wide au­di­ence amid plans for sec­ond sea­son

3 weeks ago

FDA watch­dog ad­mon­ish­es Evofem for mar­ket­ing brochure for its con­tra­cep­tive Phexxi

3 weeks ago
Pharma
FDA+
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