
Abbott introduces the Melon family to raise concussion awareness
Abbott is renewing its concussion awareness campaign, weeks after the company received FDA clearance for its lab-based traumatic brain injury (TBI) blood test.
The unbranded campaign features three generations of the Melon family — animated talking melons who slip on toys or take a spill while playing pickleball.
“Don’t mess with your melon. If you hit it, get it checked,” a narrator says.