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Myovant Sciences' new campaign brings together men with prostate cancer to share stories of diagnoses, treatment, stigma and the importance of support.

My­ovant launch­es new pa­tient sto­ry­telling plat­form, de­buts with video se­ries on prostate can­cer

Myovant Sciences’ new video series features frank conversations among men who have prostate cancer — but it’s just the beginning. The prostate cancer series is Myovant’s first on its storytelling platform that aims to educate, but also offer support and dispel stigma through real patients’ experiences.

“Myovant Stories” debuted this month during Prostate Cancer Awareness month. It begins with a collaborative video with nine men from different backgrounds discussing their prostate cancer diagnoses and personal disease journey to where they are today. Three additional videos focus specifically on men who have sex with men, Black men and the shame and stigma around prostate cancer.

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Klick Health CEO Leerom Segal and former president Barack Obama

What can phar­ma do to re­build trust in sci­ence? For­mer Pres­i­dent Oba­ma has some ideas — and oth­er thoughts for the in­dus­try

Klick Health co-founder and CEO Leerom Segal sat down for a one-on-one with former President Barack Obama in New York on Thursday night for a wide-ranging discussion about his time in office and current political divisiveness in the US, but also on some health and science topics.

Segal, for instance, asked the former chief executive about the decline of trust in science — that in 2022 “vaccines are still controversial and maybe even political”— and how it can be reinstated.

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Klick Health gath­ers biotech and phar­ma lu­mi­nar­ies to dis­cuss in­dus­try in­no­va­tions, in­vest­ments and fu­ture

At Klick Health’s first Ideas Exchange conference with biotech and pharma industry insiders since before the pandemic began, it was no surprise many conversations included Covid topics. Yet while vaccines and treatments were discussed, so too were the effects on drug development, federal responses, health inequities — and what to do now and next.

George Yancopoulos, chief scientist and cofounder of Regeneron, opened the conference responding to a question from Acorda CEO Ron Cohen about the spotlight on the industry during Covid and some of the “flak” biopharma has taken in the past.

Pfiz­er sacks phar­ma com­pe­ti­tion in ear­ly NFL TV ad­ver­tis­ing sea­son

If pharma advertising had a fantasy football league, Pfizer would be crushing the competition. A dive into the National Football League’s TV commercial buys across early season games by iSpot shows a hefty lead with its Covid-19 Comirnaty vaccine ads.

More than 175 million impressions with $9.5 million in media spending put Pfizer in the top spot with a 65% share of voice across NFL pharma spending, according to the real-time TV ad tracker. In a distant second place is Bristol Myers Squibb’s Opdivo with 44 million impressions, $5.2 million in spending and a 16% share, followed by BMS’ Zeposia with 31 million impressions, $3.3 million in media buys and an 11% share.

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Wendy Lund, WPP chief client officer for health and wellness

WPP taps Organon chief com­mu­ni­ca­tions of­fi­cer Wendy Lund for new health and well­ness client role

Wendy Lund is going home – to WPP, that is. Lund is leaving the Merck women’s health spinoff Organon where she is chief communications officer for a newly created role as WPP chief client officer for health and wellness. Before Organon, Lund led GCI Group, a WPP healthcare communications agency, as CEO for 11 years.

Lund joins WPP’s group of global client leaders who act as a single point of contact or entry for clients with WPP brands and businesses inside the holding company. and in this case, for the WPP health and wellness business.

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Harris Poll finds eczema and treatments are evolving as health topics among social media influencers.

Eczema over­looked? Har­ris Poll finds low-key so­cial me­dia pro­file even as new meds flood the mar­ket

Eczema, or atopic dermatitis, has kept a fairly low profile among social media influencers. However, with a handful of newly approved treatment options over the past year and new advertising and marketing campaign launches, that relative quiet may be about to change.

The Harris Poll tapped into its social media expert network monitoring eczema for Endpoints News to see where the industry stands currently. Its research shows a relatively low-profile condition on one hand, but plenty of opportunity on the other.

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Retired Yankee baseball star and now musician Bernie Williams is working with Boehringer to raise lung disease awareness through his music.

Boehringer sings a new tune with spokesper­son Bernie Williams in newest lung dis­ease cam­paign

For the past five years, former New York Yankees slugger Bernie Williams has been the face of Boehringer Ingelheim’s “Breathless” campaign aimed at raising awareness about idiopathic lung disease (ILD). Now Boehringer is evolving the campaign and Williams, who’s also a Grammy-nominated musician, is coming along.

Along with the celebrity vocal coach Eric Vetro, Williams is helping Boehringer launch “Tune In to Lung Health” officially on Wednesday. A new public service announcement about ILD will be screened first on Thursday evening at a Yankees home game versus the Red Sox where Williams will perform the national anthem.

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(Illustration: Assistant editor Kathy Wong for Endpoints News)

Lab coats and mi­cro­scopes in mar­ket­ing: Does sci­ence still sell in phar­ma ad­ver­tis­ing?

In 2018, the leading pharma trade organization PhRMA launched a $10+ million campaign aimed at distancing the industry from then-“Pharma Bro” fraudster Martin Shkreli with an emphasis on “more lab coat, less hoodie.”

More than four years later, after a global pandemic that featured endless images of scientists in lab coats, glass vials rolling off assembly lines and serious people peering through microscopes, is it time to take off the lab coats and tone down the overused science imagery?

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Mar­ket­ingRx roundup: Sanofi de­buts brand­ed 'Just the Flu' ad; Pfiz­er, BioN­Tech pro­mote boost­ers with col­lege foot­ball

A wolf strides through a restaurant, down a city street and into a hospital in Sanofi’s new TV ad for its flu vaccines Fluzone and Flublok. The voiceover speaks in the low voice of the wolf who’s wearing a sheepskin on his back: “Don’t mind me, I’m just the flu.”

Meanwhile, people cough vigorously or even collapse as the realistic computer-generated wolf walks by. A medical professional finally blocks its way into the hospital and sends the wolf scurrying — and the sheepskin flying off its back.

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Astellas is working with 'Doctor P' (OB-GYN Kerry-Anne Perkins) on TikTok to explain some of the symptoms of menopause.

Astel­las taps Tik­Tok in­flu­encers to talk menopause symp­toms in a first phar­ma move

Astellas is breaking new ground with TikTok as the first pharma company involved in the social media channel’s TikTok Pulse program.

TikTok Pulse places ads next to the most popular content — the top 4% — instead of the typical contextual placements in viewers’ personal feeds. In Astellas’ case, the ads are menopause symptom awareness videos created by two women influencers. Astellas gave the influencers a general brief to create a TikTok video about menopause with a focus on vasomotor symptoms — also known as night sweats or hot flashes.

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