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Marketing channel feed

Young multiple sclerosis patients profess love — for family, travel, life and more — in new Novartis campaign

48 minutes ago

Pharma marketers stand 'loudly and proudly' with LGBTQ+ community during Pride Month, despite boycotts in other industries

2 hours ago

MarketingRx roundup: ASCO conference spotlights cancer campaign; Horizon, AZ lead Clio Health award wins

2 hours ago

GSK promotes routine immunizations for adults amid post-pandemic vaccine backslide

4 days ago

Gilead joins TikTok with oncology awareness campaign featuring diverse group of cancer advocates

4 days ago

Kyowa Kirin renews support for foundation that fulfills wishes for terminally ill adults

5 days ago

Amgen centers cancer patients’ voices in new YouTube series

5 days ago

PBM association launches ad campaign pushing back on drugmakers' lobbying ‘power’ amid congressional pressure

6 days ago

MarketingRx roundup: Biogen begins social awareness around postpartum depression; Pharma marketers in the NBA games

Last week

Viatris re-ups medical education sponsorship pledge, adds health equity to primary care training

Last week

Astellas, Seagen add firefighter messaging in bladder cancer awareness campaign

Last week

Genentech sponsors fashion-forward models walking and rolling the runway again in SMA encore show

Last week

Gilead adds more patient representation in next phase of HIV med Biktarvy campaign

Last week

Novo Nordisk makes the case it’s more than Wegovy in new corporate ad campaign

Last week

Veeva adds generative AI tool for pharma reps as it rolls out new software platform

Last week

MarketingRx roundup: Moderna, Pfizer, J&J top pharmas on innovation list; Bristol Myers taps IPG for media

2 weeks ago

Americans may not understand survival nuances in cancer brand commercials, FDA research finds

3 weeks ago

Lung association calls for more Black Americans to join clinical trials in pharma-backed effort

3 weeks ago

Eli Lilly renews Twitter activity with a new handle and 'limited' advertising and posting

3 weeks ago

Eli Lilly highlights power of 'future memories' in latest Verzenio ad for metastatic breast cancer

3 weeks ago

Novo Nordisk pauses ad campaign for obesity drug Wegovy amid unprecedented demand

3 weeks ago

AbbVie nabs seventh FDA approval for Rinvoq, adds Crohn’s disease indication

3 weeks ago

AbbVie tackles ‘gutsy’ conversation in social media series for IBD sufferers

3 weeks ago

Acorda TV streaming ad for Parkinson’s drug resonates with viewers

3 weeks ago

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