John D. Carroll is a biotech analyst and writer with decades of prize-winning experience in journalism. A co-founder of Endpoints News, he has covered biopharma for the past 20 years. Aside from his daily industry coverage for FierceBiotech, where he was named editor in 2003, leaving in 2016, Carroll has been a regular speaker at biotech events around the globe. He’s been quoted by The New York Times, The New Yorker, Financial Times, The Times of London and more. He’s also keynoted at biotech gatherings around the world and addressed student audiences at MIT and Harvard. Carroll has contributed stories from Central America (1982) and Ireland (1984) to the Dallas Morning News and Time and wrote for the Houston Press. He spent 6 years as editor and publisher of the Dallas Business Journal, was publisher of the short-lived Texas Business and early in his career was part of a Pulitzer Prize-winning team of reporters and editors at the Kansas City Star & Times.

Arsalan Arif

Publisher & Founder

Arsalan Arif founded Endpoints News to realize a vision of an independent journalism company covering the most critical developments for leaders across the biopharma world. Arsalan has cultivated a global team of writers and media pros to serve that core mission, now with over 30 full-time staff and counting whose work is seen daily by decision-makers who are changing the world of medicine. Since founding the company in 2016 with editor John Carroll, Arsalan and his team have attracted more than 125,000 subscribers spanning executive and scientific leadership at the top 25 pharma companies and thousands of biotech startups across the globe. His journalism duties include editing Endpoints' Early Edition and contributing news reports on cybersecurity and technology. Before founding Endpoints, Arsalan was the publisher of FierceBiotech and launched FiercePharma at FierceMarkets in Washington, DC. After growing his career in the nation's capital, he returned to his native Kansas and now lives with his family in Lawrence. Born and raised in Wichita — the aviation capital of the world — Arsalan has been a private pilot for 21 years. His parents emigrated from India, built small businesses in Kansas, and credits them for his education and entrepreneurial drive.

Shehla has been at Endpoints since its inception, forming the first systems and processes during the startup stage. In the early days she wrote news stories, established early editorial processes alongside handling accounting and operations. As the company grew, she moved to lead the operations group, including subscriptions and ad operations. She built the editorial events franchise from the ground up and lead the early days of growth while she also worked in sales, one of her favorite roles, where she made it to $1M in her first year. She has recently worked in roles including product development and editorial events management. Now she handles event marketing and special projects. Her favorite part of being at Endpoints is learning and discovering new ways to keep readers engaged. In her free time, you will find Shehla reading all kinds of other news besides biopharma.

Igor Yavych

Chief Technical Officer

Igor has been leading the development of all Endpoints technologies since day one. A true citizen of the world, he’s been developing Endpoints from his travels around the world, and Ukraine, where he is based. Currently, he oversees all things technology at Endpoints, ensuring everything runs fast and smoothly and readers have the best experience possible. He passionately believes in the free and open Internet.

Lirra Selibio

Subscriptions Manager

Lirra Selibio handles various subscription-related inquiries and support for Endpoints News. In her free time, she sews and watches movies. Hailing from sunny Philippines, she is a mom of one and a hobby baker.

Amber Tong is a senior editor at Endpoints News. In addition to writing on the biggest scientific and business updates of the day, she steers coverage decisions for the newsroom and sets the agenda before the US and Europe are awake. She has a particular focus on oncology, and how technologies developed for cancer are being used in other diseases. Working out of Hong Kong, she has also helped bring attention to the growing role Asia plays on the global biopharma stage. Amber is a graduate of Rice University, with a degree in anthropology, and has lived in Houston and Sheffield.

Valentin Manov

Creative Director

Valentin is a dynamic and multi-disciplined creative director and senior graphic designer with a passion for creating innovative design solutions. He has over 10 years of experience as a freelancer providing various design and visual consultancy services to clients across the globe, such as Oracle, AMT & PepsiCo. Valentin has a sharp eye for detail and strives to produce designs that are memorable, meaningful and stand out.

Dawn Cleveland

Associate Director, Sales

Dawn is a tax and financial professional with an Enrolled Agent designation under the IRS and a passion for all things involving numbers. She has an eye to improving efficiency, clarity, and accountability in all financial transactions and thrives on analysis of business practices to find ways that ensure money is being spent in a way that furthers the business. In her spare time, she is the #1 fan of her three soccer-playing boys, loves running, camping, and hiking in her local Blue Ridge Mountains, and enjoys the freedom to work remotely from anywhere she can find an internet connection.

Kathy Wong is an editor at Endpoints News. Kathy co-handles Endpoints' Peer Review column, bringing news of all the new hirings and goings in the industry. In her free time, Kathy enjoys drawing and taking photos. A Kansas native, Kathy is currently based in China.

Alex Hoffman

Senior Copy Editor

Alex Hoffman comes to Endpoints News as copy editor after more than a decade writing for lifestyle magazines in the Kansas City area and the state of Kansas, predominantly covering the local sports and music scenes while also penning business profiles. A graduate of the University of Kansas, he also enjoys golf, the symphony, classic rock, summer weather and visiting national parks. Alex is based in Overland Park, Kansas.

Melissa Nazzaro

Executive Director,
Brand Partnerships

Melissa is the Executive Director of Brand Partnerships at Endpoints News, overseeing a team while partnering with clients on strategic branding campaigns and event sponsorships. Melissa resides on Boston’s north shore with her husband, two sons, and two dogs. When she’s not working, she loves to watch her sons play sports and music. In her free time, she enjoys long walks on the beach while actively hunting for sea glass, spending time with family, and unwinds nightly enjoying a sensible portion of peanut butter M&Ms.

Nicole DeFeudis is a Boston-based editor at Endpoints News and covers the pharmaceutical industry, including stories about pricing, insurance coverage, marketing and legal matters, particularly around the Inflation Reduction Act. She studied journalism at the University of Massachusetts Amherst and has previously written for the Lowell Sun, Boston Globe Magazine and other publications. When she isn’t working on a story, you might find her rolling out some homemade pasta or picking up a new crochet stitch.

Max Gelman writes about the big-picture ideas and trends that drive the biopharma world, with particular interests in immunology and neuroscience. A graduate of Northwestern University, Max joined Endpoints in July 2020 after a few stints covering baseball and college sports. He currently lives in New York City.

Jaime McClain

Director,
Client Success and Customer Care

Jaime serves as the Director of Client Success + Customer Care at Endpoints News. She brings several years of client services, account management and digital marketing experience to the team. Jaime enjoys spending time outside and on the lake in her Illinois-based hometown with her husband and son and taking her golden retriever, Mack, on walks around town.

Cassidy Murphy

Media Executive

A graduate from the University of New Hampshire, Cassidy’s role as an account executive at Endpoints News falls right in line with her proximity to the Boston area. There’s a push and pull in the industry on which biotech hub is biggest, but you can count on Cassidy to spend her summer’s on the water, keeping on top of her emails regardless of which hub is fighting for first place. She finds joy in keeping in touch with her family and friends and giving lots of love to her three dogs. You can find Cassidy scheming to find the best cuisine and planning travel in between calls with her clients.

Kara Thibault

Associate Director, Events

Kara is a Portland native with a Journalism degree from Northeastern University, where she frequently reported on healthcare policy and news. She is passionate about current events, politics and taking a million photos of her Cavalier King Charles Spaniel. In her free time she likes to travel to new countries with her partner, listen to show tunes, binge the newest Netflix series and explore her adopted city of Austin.

Zachary Brennan is senior editor for Endpoints, covering the US regulatory agency and others around the globe. He previously wrote about the FDA, Covid-19, and the biopharma industry for POLITICO, and was managing editor for the Regulatory Affairs Professionals Society's news publication. A DC-area native, he majored in English at Northwestern University and still misses Buffalo Joe's.

DeAna Catoni

Sr. Manager, Client Success

DeAna Catoni serves as the Senior Manager, Client Success at Endpoints News. She is a graduate from Florida Atlantic University holding a Bachelors's degree in Digital Marketing. She enjoys any activity that involves fitness, watersports, and the ocean and has spent time volunteering at local beaches to promote awareness of the ocean and marine life. She also enjoys traveling, reading, and spending time with family and friends.

Mykola Chornyi

Developer

Mykola comes to Endpoints News with over a decade of development experience and intends to use his extensive skillset to evolve Endpoints' products and improve user experience. In his free time, Mykola can be found tinkering with the Arduino platform and creating various useful things, such as home automation devices, with his loyal Siberian Husky named Roxy by his side.

Alexander Lefterov

Graphic Designer

Alex is a seasoned web and graphic designer who is on a mission to immerse our readers in a world of sleek designs. Born with an eye for detail, he utilizes out-of-the-box approaches to create unique visuals. A true coffee lover and proud dog owner, Alexander constantly strives for self improvement.

Amanda is the Chief of Staff at Endpoints News. She is responsible for all things people and culture related at Endpoints. Amanda is based in Ankeny, Iowa. In her free time, she loves traveling with her husband Jereme, their three children, Lilly, Sarah, and Joshua, and occasionally the family Mastiff named Smalls. Amanda is an animal lover and a foodie, who enjoys a good beach on any coast.

Julie O'Meara

Executive Director,
Brand Partnerships

Julie discovered her love of publishing through a work-study job at Georgetown, followed by time at The Atlantic and 15 years with another leading life sciences B2B publisher. The most gratifying parts of her job are forming lasting client relationships, consulting on the most effective ways to achieve marketing goals, and getting creative on new programs. Julie lives in St. Louis, and outside of work enjoys pottery, cooking, (eating), travel, design, and spending time with her two kids. Most weekends you'll find her out in the country with family, taking a hike and getting some "nature therapy."

Andrii Tomchyshyn

Technical Lead

As a technical lead, Andrii's role revolves around driving the technical vision of our projects. He leads a team of developers, ensuring code quality, adherence to best practices, and the timely delivery of robust solutions. Additionally, he is involved in overseeing project planning, building and improving development processes, and coordinating team efforts. He is passionate about sci-fi and space. In his free time, he enjoys biking, playing strategy games and football.

Clara Bui

Associate Director,
Production, Events and Webinars

As Associate Director, Clara oversees the production elements of live, virtual, and hybrid Endpoints News events. Clara has produced large-scale events around the world both onsite and from her own home office. Outside of her work on events, Clara's portfolio includes film, interviews, and photography. In their free time, Clara enjoys being a cat mom, cooking spicy foods, and tabletop gaming.

Kyle LaHucik is an associate editor at Endpoints News, where he covers the people, partnerships, powder and pipelines behind the biopharma industry. His time on the beat began at Fierce Biotech, where he reported on financing, clinical trial results, management moves and the stories of LGBTQ+ leaders in life sciences. A graduate of the University of Missouri School of Journalism, Kyle has previously reported for Mergermarket, Bloomberg, the Columbia Missourian and other publications. He runs marathons, bikes along the Chicago lakefront and dabbles in bouldering outside of work hours.

Lei Lei Wu

News Reporter

Lei Lei (pronounced "Lay Lay") joined Endpoints as a news reporter in 2022. She graduated from Cornell University, where she studied biochemistry and had a column in the student paper. She splits her time between New York and New Jersey, and outside of work, you might find her concocting new coffee creations or binge-watching sci-fi shows.

Meg Estacio

Senior Media Specialist

Based in Manila, Philippines, Meg serves as the Senior Media Specialist at Endpoints. She is responsible for preparing advertising reports, answering client inquiries, managing the CRM, and assisting the sales team. Outside of work, Meg loves to spend time with her daughter and her dog. She enjoys the beach, sunsets, traveling, and exploring new places.

Delaney Miller

Event Operations Manager

Delaney is an experienced Event Manager located in Lakeland, FL. With a strong background in business, she harbors a deep passion for hospitality and creating welcoming environments for everyone. Beyond professional endeavors, she enjoys health & fitness, traveling to national parks, and spending time with her loved ones.

Kayla Goff

Subscriptions Coordinator

Kayla Is the subscriptions coordinator at Endpoints. She has over 10 years of customer service experience. In her free time, she enjoys spending time with her family, photography and attending concerts of various genres.

Jared Whitlock is the features editor at Endpoints.

Previously a freelance journalist and MIT knight science journalism fellow in fall 2021, his work has appeared in publications like WIRED, STAT and The New York Times.

Prior to this, he was a biotech, healthcare and special projects reporter at The San Diego Business Journal.

When not fussing over words, he can be found surfing at various San Diego beaches.

James Cherrick

Controller

James is the Controller for Endpoints. He is an accounting professional with a passion to drive efficiency, team health & happiness & an overall desire to lead the Endpoints team into their next series of goals. In his spare time, James is an avid runner, a die hard Mets, Cowboys & Notre Dame fan and a craft beer enthusiast. Most importantly, James loves to spend time with his wife, Danielle, and his two kids, James & Maizie, as they navigate life, youth sports and all the day to day chaos that life throws at them.

Rob Rowland

Data Manager

Rob joined Endpoints News in 2022 as Data Manager. Based in the Nashville, TN area, he has held diverse data, business enablement, and operational roles, primarily in the experiential entertainment industry where he played key roles in company growth, KPI monitoring, and process scalability. Rob loves spending time at home with his wife and kids, is an avid Atlanta sports fan, and spends too much time and energy on fantasy sports.

Elliott Kastner

Copy and Production Editor

Elliott joined Endpoints News as a copy and visuals editor in 2022 with a background in teaching, writing, and SEO. He graduated from Oklahoma State University with a master’s in poetry, and spends much of his off-time still trying to perfect his penmanship in notebook after notebook. He enjoys playing guitar, entertaining his cat Louise, and making homemade dumplings.

Lisa is the Human Resources Coordinator at Endpoints News. She lives in Upstate NY with her wife and two rescue pups. She's all about traveling to new places, sunny days, delicious food, and diving into a good book. In her role, Lisa juggles a variety of tasks in the ever-changing world of human resources.

Nat Gonzalez

Production Manager

As Production Coordinator, Nat supports the execution of live and virtual events at Endpoints News. They recently graduated from Boston University with a BA in English Literature and Medieval Studies, and enjoyed stage managing and directing productions of Shakespeare plays. In their free time Nat loves to read, sneak off to Boston’s North End for cannolis, and tend to their many (many) houseplants.

Drew Armstrong is the Executive Editor of Endpoints News, and joined the newsroom in 2022. He has nearly two decades of experience as a health care journalist in New York and Washington, D.C. most recently a 12-year career at Bloomberg News. There, he led the newsroom's U.S. coverage of the Covid-19 pandemic, developed its "Prognosis" health care vertical and managed a team of a dozen journalists covering every aspect of the American health care system. Prior to Bloomberg, he spent five years covering U.S. health policy at Congressional Quarterly, where he wrote about the enactment of the Affordable Care Act. His work as a writer, editor and data project manager has won or been recognized by multiple journalism awards, and he has appeared regularly on television and radio to discuss his work. Armstrong lives in the New York City area with his family.

Katherine Lewin

News Reporter

Katherine Lewin joined Endpoints News in 2022. She was the enterprise reporter at the Florida Times-Union before joining Endpoints, and was also a Poynter fellow and Report for America corps member. She graduated from Flagler College with a Bachelor's degree in Journalism and International Studies. When not working, she is surfing or hanging out with her two dogs.

Bohdan Sharko

Developer

Bohdan is a JavaScript developer who supports and develops the Endpoints News website. He was always interested in tech, but he started his IT career at 28 years old after spending a few years in the fitness industry. He spends his free time with his family or doing sports. He lives an active lifestyle and often travels, goes to the shooting range, and rides a bicycle.

Viktoria Nikolova

UI/UX Designer

Viktoria is a creative designer with more than 14 years of experience. Driven by a passion for innovation and design excellence, she creates immersive digital experiences that seamlessly blend with functionality. In her free time, she enjoys spending time with her family, reading and watching movies or taking leisurely walks outdoors.

Ryan McRae

Chief Revenue Officer

Ryan McRae is the Chief Revenue Officer for Endpoints News, overseeing the subscription and advertising businesses. He brings over a decade of media leadership experience to Endpoints, with previous senior revenue roles at The Atlantic, Business Insider, and The Guardian. He holds an MBA from Columbia Business School and lives in New York City with his wife and two children. When not working, he spends far too much time thinking about college football - especially his beloved (and recently beleaguered) Florida Gators.

Andrew Dunn

Biopharma Correspondent

Andrew Dunn is a senior biopharma correspondent, focused on uncovering and explaining the future of the biotech and pharmaceutical industries. His reporting interests include AI's emerging role in biotech, cell and gene therapy, and how money and medicine mix. Based in New York City, he joined Endpoints News in 2023, previously reporting on biotech at Business Insider and BioPharma Dive. His work has been cited by news outlets including the Washington Post, CNN, and the New York Times. He’s also appeared on CNBC, C-SPAN, and MSNBC to discuss his work. Dunn graduated from the University of Maryland, College Park, majoring in journalism and economics.

Jaimy Lee is the deputy editor of newsletters. She joined Endpoints in 2023. She has more than 15 years of experience covering pharma and the business of healthcare. She was most recently the health editor at MarketWatch, where her work during the Covid-19 pandemic was recognized by SABEW and the Newswomen's Club of New York. She has held a mix of editing and reporting roles, including on LinkedIn’s editorial team. Prior to LinkedIn, Jaimy was the executive editor of Medical Marketing + Media, and covered pharmaceuticals, medical devices, and the supply chain for Modern Healthcare. She is based in Brooklyn, NY.

Khrystyna Vasylyshyn is a quality engineer with Endpoints News. She has a master's degree in software engineering and has been a QA for over 2 years. She improves products she works on, reducing the number of errors and increasing their quality. In her free time, she likes to read books, especially detective stories and techno-thrillers, and is also fond of swimming. She enjoys spending time with her family and friends. She especially appreciates traveling, traditions, culture, and taking in incredible views.

Ryan Cross

Senior Science Correspondent

Ryan Cross is the Senior Science Correspondent at Endpoints News. He joined the newsroom in 2023 and covers the science behind new and experimental medicines, with a focus on emerging concepts, targets and technologies in drug discovery. He previously covered biotech for The Boston Globe and Chemical & Engineering News, where he led coverage of COVID vaccines, gene editing, and all things RNA. His work has also appeared in MIT Technology Review, Science, STAT, and more. Ryan is a graduate of Boston University's master's program in science journalism, and he studied genetics, neuroscience, and medicinal chemistry at Purdue University. He currently lives in Cambridge, Massachusetts.

Maksym Shpachenko

QA Engineer

By the age of 25, Maksym had already attained 3 degrees: a bachelor’s in law, a second bachelor’s in business economics, and a master's degree in business analytics. Determined to help create reliable digital products, he decided to pursue a career in QA engineering. Maksym was previously employed at Raiffeisen, but he ended his contract with the bank due to their position on russia's invasion of Ukraine.

Before the war, you could find him at parties, going to gigs, woodworking, and making wine. Nowadays, he devotes his free time to volunteering for the benefit of the Armed Forces of Ukraine. When he’s not in front of the computer, he’s poring over a Stephen King novel.

Tyler Phillips

Sr. Account Executive

Tyler joined Endpoints News in 2023 as a Sr. Account Executive overseeing Enterprise subscriptions. He brings 6+ years of sales experience along with a background in journalism where he spent 5 years doing a little of everything in a TV newsroom.

When he’s not working, Tyler enjoys programming backyard movie screenings, reading, hanging out with his dog Keanu, traveling as much as possible, and hiking/biking/kayaking across his adopted state of Michigan.

Abbey Harbart

Associate Marketing Director

Abbey Harbart joined Endpoints News in 2023 as Associate Marketing Director for Subscriptions. Equipped with over a decade of marketing expertise in digital strategy, media, and subscription services, Abbey's mission is to get Endpoints News in front of everyone who will benefit from it. She would also like to travel the world, especially to unique spots where she and her husband can scuba dive and connect with people and nature. You may also find Abbey playing sand volleyball, teaching dance and baton twirling, or taking dance classes herself.

Lia DeGroot

Junior FDA Reporter

Lia DeGroot covers the FDA for Endpoints. She most recently wrote about the agency for Inside Health Policy, where she focused coverage on medical devices, vaccines, and food oversight. She graduated from George Washington University where she majored in journalism and mass communication and edited The GW Hatchet. When she's not reporting you can find her reading, running, visiting museums, and eating her way through Washington, D.C., where she lives.

Wylisa Lynch

CS Advertising Coordinator

Wylisa Lynch is the Client Success Coordinator at Endpoints. She holds a Bachelor’s degree in Business Administration and a Master’s degree in Communications & Public Relations. She brings over 6 years of client management experience and project management skills to the team. During her free time she enjoys reading , meditating and spending time with family . She also enjoys spending time at the lake and learning about neuroscience.

Reynald Castaneda

Deputy Editor

Reynald Castañeda is a deputy editor for Endpoints News. Reynald has 10 years’ journalism experience covering pharma and healthcare: from generating data-led analysis on strategy and operations as the lead editor for Clinical Trials Arena, to writing long-form features and scoops as an investigative journalist for GlobalData Insights. His reporting paved the way to roles at Reuters Insight as the head of pharma research and at Economist Impact as a Covid-19 vaccine development consultant. Born in the Philippines with formative years spent in New Zealand, he is currently based in London, UK.

Lydia Ramsey Pflanzer

Deputy Editor

Lydia Ramsey Pflanzer is a deputy editor for Endpoints News. She previously spent 8 years as a healthcare editor and reporter for Insider. While there, she helped build the publication’s healthcare coverage, breaking news on drug-pricing debates, chronicling the fall of Theranos, covering the biggest industry-moving mega-mergers and analyzing the new ways people are going to the doctor. As an editor she’s worked on stories that get inside Big Tech’s ambitions to take on the healthcare industry, and investigated startups that grew fast, and what that meant for patients. She launched Insider’s annual 30 under 40 list and authored the Insider Healthcare newsletter from 2018 to 2021.

Anna Brown

Biopharma Reporter

Anna Brown is a Biopharma Breaking News Reporter at Endpoints News. As well as covering breaking news, she reports on the manufacturing side of the biopharma industry. She previously worked as a senior digital producer developing and moderating events for BioProcess International. Anna has a master’s degree in biomedical sciences from the University of Bristol and is also based in London.

Ayisha Sharma

Biopharma Reporter

Ayisha joined Endpoints from Scrip, where she spent nearly two years covering the commercial implications of clinical trial readouts, drug approvals and industry dealmaking. Prior to this, she was an investigative journalist at GlobalData Insights. Ayisha holds an MA in Philosophy from University College London as well as a diploma in multimedia journalism. In her spare time, she enjoys running, yoga and watching horror films.

Ngai Yeung

Healthtech Reporter

Ngai Yeung is a healthcare technology reporter at Endpoints News. Previously, she reported on corporate news for The Wall Street Journal and national news for Bloomberg. She graduated from the University of Southern California and is now based in New York City, where she likes to wander around until her feet hurt.

Taylor Byrnes

Sr. Account Executive

Taylor is a proud graduate of The University of North Carolina at Charlotte, holding a degree in Organizational Communications and a minor in Psychology. She has immersed herself in her passion for the publishing and media industry for the past 5 years. The best parts of her career are establishing meaningful client connections, handling diverse projects, and making a strong impact through her work. She calls Charlotte, NC home, outside of her professional life, Taylor treasures moments spent with her family and friends.

Lauren Grinbergs

Account Executive

Lauren joined Endpoints News in 2024 as an Account Executive managing Enterprise subscription accounts. She has experience in sales, recruitment, account management and administrative assistance. Lauren is from Northern California but is currently based in Newport Beach, CA. In her free time, she likes to spend time with friends and family, take walks on the beach, travel and cook!

Nicole Wetsman

Deputy Editor

Nicole oversees events and special projects from within the Endpoints newsroom. She was previously a producer on the ABC News Medical Unit and the health technology reporter at The Verge, where she also led Covid-19 coverage. Nicole has a master’s degree from NYU’s science journalism program and studied neuroscience at Bowdoin College. She is based in Brooklyn, NY.

Liam Chua

VP, Engineering

Coming to Endpoints as VP Engineering, Liam brings nearly 15 years of experience in the media industry, with a proven track record of delivering and managing large-scale media platforms. He spent 10 years at NBCUniversal, where he demonstrated successful leadership in growing both product and technical teams. His earlier experience as a full-stack engineer within the travel and finance industries developed his technical and problem-solving skills, enabling him to navigate diverse challenges with agility and precision. Based in the UK and married with two teenage children, Liam spends most of his free time with his family.

Shelby Livingston

Health Tech Senior Reporter

Shelby Livingston is a senior health tech reporter at Endpoints News, reporting on the forces shaping the future of how we provide care and pay for it, and contributing to the Health Tech newsletter. She joined the newsroom in 2024 and spent the last decade covering the healthcare industry for Business Insider and Modern Healthcare. She received her master's degree in journalism from Northwestern University's Medill School of Journalism after graduating from Clemson University. She lives in Charleston, SC, with her husband and miniature dachshund, Brisket.