Eli Lil­ly's Taltz beats J&J's Trem­fya in pso­ri­a­sis head-to-head — but the mar­ket­ing brawl is just be­gin­ning

Eli Lil­ly has come out swing­ing at J&J, stak­ing out its chal­lenger po­si­tion in a crowd­ed bat­tle of plaque pso­ri­a­sis block­busters.

In a Phase IV …

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