Novo Nordisk wins over doctors with AI email subject lines — and a human touch
By now, the pandemic-pushed flip to more digital interactions is well-documented, especially for pharma companies and sales reps.
At the same time, artificial intelligence and machine learning use is on the rise, which would seem to yield a perfect partnership, right? Yes and no. The line between how much digital or machine-generated messaging — even when on point according to the data — is still in flux.
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