Glax­o­SmithK­line tees up ‘Ha­le­on’ brand name for con­sumer health­care spin­off

From more than 2000 po­ten­tial can­di­dates, Glax­o­SmithK­line chose Ha­le­on as the name of its con­sumer health­care com­pa­ny spin­off. The new­ly an­nounced brand is a mashup of the words ‘hale’ mean­ing in good health, and ‘leon’ which is as­so­ci­at­ed with strength, the com­pa­ny said.

GSK be­gan with an ini­tial list of 2050 po­ten­tial names, run­ning test­ing and re­search with con­sumers and health­care providers to find the most ap­peal­ing pos­si­bil­i­ties as well as weed out the can­di­dates that didn’t con­nect. The list was nar­rowed down to few­er than 20 names that were then run through le­gal checks.

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