Moderna trades US baseball marketing for sumo wrestling ads in Japan
Moderna’s been sponsoring Major League Baseball and American football in the US, so it’s only fitting it would turn to Japan’s national sport — sumo wrestling — as it looks to boost its brand there.
Moderna’s brand is now circling wrestling rings on a sumo flag, carried by people “circling the sumo ring and have traditionally served as ads for everyday goods such as vitamins, teas, juices and rice,” as first reported by Reuters.
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