Novartis' kickoff campaign for Leqvio includes the busy lives of people (like Gloria, shown above in TV ad during a power outage) who have suffered cardiac or stroke events.
March 30, 2022 12:02 PM EDTUpdated 03:27 PM
Pharma
Marketing

No­var­tis preps launch of Leqvio cam­paign af­ter Acad­e­my Awards ‘splash’

Beth Snyder Bulik

Senior Editor

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