Novartis' kickoff campaign for Leqvio includes the busy lives of people (like Gloria, shown above in TV ad during a power outage) who have suffered cardiac or stroke events.
Novartis preps launch of Leqvio campaign after Academy Awards ‘splash’
Coming off the primetime Oscars launch of its first Leqvio TV ad, Novartis is prepping a broader down-to-earth campaign for the cholesterol-lowering med.
The Never …
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