Novo Nordisk's new direction for Rybelsus includes 'real' people in ads and an original music score.
Novo Nordisk trades Rybelsus' animated Covid-launch ads for ‘more relatable’ live action campaign
When Novo Nordisk nabbed a nod for an oral type 2 semaglutide called Rybelsus, it was September 2019. When the world changed just a few …
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