In Genentech's latest Ocrevus campaign, real patients signal their use of the twice-yearly med and new symbol of community.
Peace out: Roche’s Genentech adopts V hand signal in next-gen Ocrevus campaign for multiple sclerosis
The two-finger V sign debuted in Roche’s Genentech first TV commercial for multiple sclerosis treatment Ocrevus. Real patients starring in the “Dear MS” launch ads …
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