Mar­ket­ingRx roundup: GSK in­vites al­ler­gy suf­fer­ers to cre­ate cus­tom mon­sters; Merz kicks off soc­cer spon­sor­ship

The GSK cam­paign for al­ler­gy nasal spray Flonase stars a va­ri­ety of lawn mon­sters and pol­li­na­tor pains. Now the phar­ma is en­cour­ag­ing al­ler­gy suf­fer­ers on …

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