In a still image from BMS' new Eliquis campaign, a man draws his trumpet to life and pursues his 'What's Next?' in music.
Bristol Myers Squibb refreshes Eliquis campaign, adds eye-catching animations in TV ads
Passions come to life, literally, in Bristol Myers Squibb and Pfizer’s latest ads for anticoagulant Eliquis.
In the new commercial debuted this month, those passions …
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