#CannesLions2022: 'Raise the bar': Bayer consumer marketing head looks to give pharma creativity a little push

Nicole DeFeudis

Editor

CANNES — After spending three days in a windowless room judging health and wellness award submissions ahead of this year’s Cannes Lions conference, Patricia Corsi admitted …

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#CannesLions2022: 'Raise the bar': Bayer consumer marketing head looks to give pharma creativity a little push

Nicole DeFeudis

Editor

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Global Head of Marketing

Bachem

Bubendorf, BL, Switzerland

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#Can­nes­Lions2022: 'Raise the bar': Bay­er con­sumer mar­ket­ing head looks to give phar­ma cre­ativ­i­ty a lit­tle push

Editor

Sign up to read this article for free.

Bachem

Bubendorf, BL, Switzerland

#CannesLions2022: 'Raise the bar': Bayer consumer marketing head looks to give pharma creativity a little push