#CannesLions2022: Rewind and review of the big winners in pharma, health and wellness categories
The bottom line story for the pharma industry coming out of the Cannes Lions show was fewer entries and fewer awards. And not only for Big Pharma brands, but across submissions and wins in the two categories.
Now the question for next year is, how will the downturn in interest in the seminal ad show impact creativity in the industry? After all, many ad agency creatives and executives consider nabbing a Cannes Lion a career-making achievement, and while not a day-to-day concern, most at least acknowledge the prestige of the prize.
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