MarketingRx roundup: AbbVie refreshes Skyrizi and Rinvoq campaigns; Abbott inks WeightWatchers deal
AbbVie’s longtime campaigns for next-gen drugs Skyrizi and Rinvoq recently refreshed with updated taglines, images and graphics, while still sticking to familiar themes.
Gone from the Rinvoq TV ads for instance is the “your mission” refrain, however, the commercials still maintain an active lifestyle theme with actors shown running helicopter missions, boxing, white rafting and spinning records as a DJ. Rinvoq is approved to treat moderate to severe ulcerative colitis and atopic dermatitis or eczema.
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