One of James Ian's looks for Genentech's “Double Take” before New York Fashion Week (Andrea Saieh and Jenna Dewar, Open Style Lab 2022 fellows)

August 19, 2022 02:27 PM EDTUpdated 03:44 PM

Marketing

Genentech hits the runway for a New York Fashion Week prequel, featuring SMA models and adaptive clothing

Beth Snyder Bulik

Senior Editor

Roche’s Genentech is going high style next month for New York Fashion Week. The pharma is hosting its first-ever runway fashion show to raise disability …

Sign up to read this article for free.

Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.

BECOME A PREMIUM SUBSCRIBER

Genentech hits the runway for a New York Fashion Week prequel, featuring SMA models and adaptive clothing

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

CagriSema’s weight loss data disappointed. What does Novo do next?

Three drugmakers sue US over 340B discounts to STD clinics they allege don’t qualify

FDA approves Lilly's Zepbound for sleep apnea, likely cracking open Medicare market

CMS explains what went into its first round of drug price negotiations

Vertex gets 'vanza triple' approval and Trikafta expansion — with boxed warnings

Deerfield wins fight to acquire Singular Genomics, beating out Tang Capital’s Concentra

Genen­tech hits the run­way for a New York Fash­ion Week pre­quel, fea­tur­ing SMA mod­els and adap­tive cloth­ing

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

more like this

Ca­griSe­ma’s weight loss da­ta dis­ap­point­ed. What does No­vo do next?

Three drug­mak­ers sue US over 340B dis­counts to STD clin­ics they al­lege don’t qual­i­fy

FDA ap­proves Lil­ly's Zep­bound for sleep ap­nea, like­ly crack­ing open Medicare mar­ket

CMS ex­plains what went in­to its first round of drug price ne­go­ti­a­tions

Ver­tex gets 'van­za triple' ap­proval and Trikaf­ta ex­pan­sion — with boxed warn­ings

Deer­field wins fight to ac­quire Sin­gu­lar Ge­nomics, beat­ing out Tang Cap­i­tal’s Con­cen­tra

Genentech hits the runway for a New York Fashion Week prequel, featuring SMA models and adaptive clothing

CagriSema’s weight loss data disappointed. What does Novo do next?

Three drugmakers sue US over 340B discounts to STD clinics they allege don’t qualify

FDA approves Lilly's Zepbound for sleep apnea, likely cracking open Medicare market

CMS explains what went into its first round of drug price negotiations

Vertex gets 'vanza triple' approval and Trikafta expansion — with boxed warnings

Deerfield wins fight to acquire Singular Genomics, beating out Tang Capital’s Concentra