Tennis legend and social advocate champion Billie Jean King stars in Moderna's latest brand campaign and US Open sponsorship (Credit: Moderna via YouTube)

August 23, 2022 10:26 AM EDTUpdated 01:16 PM

Marketing

Moderna launches ‘change makers’ campaign with iconic advocate

Beth Snyder Bulik

Senior Editor

Moderna wants people to know it’s not a typical pharma company, and its newest campaign hits that point home with a legendary sports and social …

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Moderna launches ‘change makers’ campaign with iconic advocate

Beth Snyder Bulik

Senior Editor

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Mod­er­na launch­es ‘change mak­ers’ cam­paign with icon­ic ad­vo­cate

Senior Editor

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Bachem

Bubendorf, BL, Switzerland

Moderna launches ‘change makers’ campaign with iconic advocate