MarketingRx roundup: Pfizer boosts science with pop culture takes on Facebook; BMS, Jazz debut new SU2C teams
Pfizer is amping its science push this month with a round of new Facebook ads. Clever, humorous takes include a Sciku or “science haiku” ode to spit (it helps perceive taste), football-related physic and science facts for tailgaters and an Albert Einstein quote-inspired post to beat boredom with imagination.
Pfizer’s latest “What the Heck is That?” every once in a while visual quiz post also began in September, along with jumping on the “They’re a 10, but” TikTok and social media trend. That Pfizer post poses the hypothetical: “They’re a 10, but haven’t scheduled their annual check-up.” Pfizer’s take? That makes them “closer to a 5.”
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