Phar­ma com­pa­nies need to speak the right lan­guage to reach grow­ing His­pan­ic pa­tient pop­u­la­tions

Does your phar­ma brand speak Span­ish? Not just trans­lat­ing ad­ver­tis­ing copy in­to the lan­guage, but au­then­ti­cal­ly speak­ing to peo­ple with con­sid­er­a­tion of dif­fer­ent His­pan­ic cul­tures …

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