While pharma and healthcare now lead most Covid-related marketing, the initial TV ad surge in 2020 exploded across industries.

From Covid ad boom to en­dem­ic: Track­ing TV ads from first rush of brand ca­ma­raderie to to­day’s phar­ma boost­ers

When the Covid-19 pan­dem­ic be­gan, con­sumer brands rushed to the TV air­waves to broad­cast mes­sages of sol­i­dar­i­ty and hope. The surge from brands of­fer­ing Covid …

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