AbbVie teams up with Shutterstock to redefine beauty in latest aesthetics campaign
AbbVie is setting out to change beauty standards in aesthetics marketing — and to do so, it’s teaming up with Shutterstock.
The pharma giant’s Allergan Aesthetics unit announced the new partnership last week as part of its Driving Racial Equity in Aesthetic Medicine, or DREAM Initiative, co-founded by Skinbetter Science. In addition to publishing a new report on inclusivity in beauty marketing, titled “Forces of Beauty,” AbbVie will launch an accompanying video series produced by Shutterstock Studios.
Unlock this article instantly by becoming a free subscriber.
You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.