November 15, 2022 12:51 PM EST
Pharma
Marketing

Mar­ket­ingRx roundup: Pfiz­er ad­vances Cib­in­qo TV cam­paign; Jazz teams again with can­cer non prof­it

Beth Snyder Bulik

Senior Editor

Pfiz­er’s lat­est com­mer­cial for eczema drug Cib­in­qo might have some view­ers see­ing dou­ble. That’s be­cause the new TV ad — the sec­ond now since the JAK1 …

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