Pharma sales reps and physician relationships have changed, with most now using a hybrid digital and in-person model (Shutterstock)

Will the doc­tor see you now? Phar­ma sales reps jug­gle dig­i­tal and in-per­son calls amid docs’ se­lec­tive­ness

Phar­ma sales rep ac­cess is soar­ing these days, but there’s a catch. It’s not flip­ping back to pre-pan­dem­ic, tra­di­tion­al in-per­son ac­cess, but rather a new …

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