Mar­ket­ingRx: Bio­gen's new CEO talks DTC for de­pres­sion drug can­di­date; Ab­b­Vie de­buts Skyrizi TV ad for Crohn’s

New Bio­gen CEO Chris Viehbach­er is al­ready look­ing ahead to mar­ket­ing and ad­ver­tis­ing strate­gies for zu­ra­nolone, Bio­gen’s ma­jor de­pres­sive dis­or­der and post­par­tum can­di­date with part­ner …

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