Country music star Jimmie Allen with his wife, Alexis, and daughter Zara. (Photographer: Andrea Behrends)
January 25, 2023 12:26 PM ESTUpdated 05:38 PM
Pharma
Marketing

Sanofi takes to Tik­Tok and In­sta­gram to tar­get mil­len­ni­als and old­er Gen Z par­ents for RSV ed­u­ca­tion

Beth Snyder Bulik

Senior Editor

What hap­pens when you com­bine a coun­try mu­sic star with a trend­ing health is­sue and throw in a good mea­sure of Tik­Tok and In­sta­gram? …

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