Real Chemistry teams with stock photo specialist to boost diverse images in pharma marketing
Real Chemistry wants to help change the look of pharma marketing by adding more diverse visuals in advertising and communications. It’s struck a deal with stock photography specialist pocstock in a content partnership that not only increases the number of images of people of color, but also adds context for more diverse health and pharma advertising.
“It’s one thing to just supply folks with content that is diverse, and hopefully they diversify their marketing, communications and advertisements. But I think we’re all well aware that there’s a deeper conversation that needs to be had about what diversity is, what inclusion is, what does it mean and how does it show up in the creative and production process?” said DeSean Brown, pocstock co-founder and chief relationship officer.
Unlock this article instantly by becoming a free subscriber.
You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.