Ot­su­ka en­cour­ages Gen Z self-ex­pres­sion and 'liv­ing bold­ly' with men­tal health con­di­tions

How do you reach young peo­ple aged 18-24 with mes­sages around men­tal health? So­cial me­dia, of course, but Ot­su­ka de­cid­ed to go even fur­ther and …

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