Pfizer chief marketing officer Drew Panayiotou (L), chief commercial officer Angela Hwang (center) and Thrive Global CEO Arianna Huffington at the Cannes Lions ad festival (Credit: Cannes Lions)
June 20, 2023 11:25 AM EDT
Pharma
Marketing

Pfiz­er flex­es its cre­ative trans­for­ma­tion at Cannes ad fes­ti­val: #Can­nes­Lions2023

Beth Snyder Bulik

Senior Editor

Pfiz­er de­buted its new cre­ative think­ing at the Cannes Li­on ad­ver­tis­ing con­fab on Mon­day with a slam spo­ken word po­et­ry per­for­mance, a di­ver­si­ty video star­ring …

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