Dermavant wants to close the gap between awareness of its psoriasis med Vtama from its TV ad (shown here) to real connections with nurses online.
Dermavant taps AI for ‘white-glove’ website service for Vtama psoriasis med
Dermavant debuted a splashy campaign for its first-approved drug Vtama that included TV commercials alongside digital and social media ads last fall. But the …
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