Mer­ck evolves Keytru­da ad cam­paign, build­ing on pa­tient in­sights and high­light­ing 16 ap­provals

Can­cer pa­tients don’t want to be de­fined by their dis­ease. Mer­ck’s lat­est cam­paign for its im­muno-on­col­o­gy block­buster Keytru­da homes in on that in­sight by high­light­ing …

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