August 1, 2023 12:28 PM EDT

MarketingRx roundup: Millennials warm up to pharma ads; Astellas, Seagen add to bladder cancer campaign

Beth Snyder Bulik

Senior Editor

Millennials are more likely to watch TV ads for prescription drugs and healthcare than they were before the pandemic, according to a new survey from …

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MarketingRx roundup: Millennials warm up to pharma ads; Astellas, Seagen add to bladder cancer campaign

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

Trump taps Johns Hopkins researcher Marty Makary to lead the FDA; also names CDC, surgeon general picks

FDA approves BridgeBio's heart disease drug, setting up competition with Pfizer, Alnylam

ADC biotech Adcendo nabs $135M Series B as it enters the clinic

Incyte touts Monjuvi data from Phase 3 follicular lymphoma trial as it heads to FDA

Cassava shares plunge as controversial Alzheimer’s drug fails Phase 3 trial

Gilead buys experimental HIV vaccines from a small Barcelona biotech

Mar­ket­ingRx roundup: Mil­len­ni­als warm up to phar­ma ads; Astel­las, Seagen add to blad­der can­cer cam­paign

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

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MarketingRx roundup: Millennials warm up to pharma ads; Astellas, Seagen add to bladder cancer campaign

Trump taps Johns Hopkins researcher Marty Makary to lead the FDA; also names CDC, surgeon general picks

FDA approves BridgeBio's heart disease drug, setting up competition with Pfizer, Alnylam

ADC biotech Adcendo nabs $135M Series B as it enters the clinic

Incyte touts Monjuvi data from Phase 3 follicular lymphoma trial as it heads to FDA

Cassava shares plunge as controversial Alzheimer’s drug fails Phase 3 trial

Gilead buys experimental HIV vaccines from a small Barcelona biotech