The Barbie movie has sparked a marketing boom, but also renewed attention to women's issues, including health. (Photo by: KGC-138/STAR MAX/IPx)
Can the Barbie movie's spotlight on women’s issues spill over to pharma marketing and healthcare? Agency says yes
It’s a Barbie world lately, but could the popularity of the summer blockbuster movie translate to real parity for women in areas like healthcare and …
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