Bris­tol My­ers de­buts cor­po­rate brand ‘an­them’ film on dig­i­tal and so­cial chan­nels, cel­e­brat­ing its sci­ence and peo­ple

Bris­tol My­ers Squibb is re­lat­ing space ex­plor­ers, deep sea ocean divers and ex­treme moun­tain climbers to its own “un­seen ex­plor­ers” in a new cor­po­rate brand …

Sign up to read this article for free.

Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER