How CVS and Wal­greens are be­com­ing phar­ma’s new big ad­ver­tis­ing strat­e­gy

Phar­ma mar­keters are spend­ing more mon­ey and time tar­get­ing re­tail phar­ma­cies — and their video dis­plays, mo­bile phone alerts and even re­frig­er­a­tor doors — as the num­ber …

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