Novartis' latest campaign for metastatic breast cancer drug Kisqali includes social media ads featuring the tri-color mBC ribbon. (via Shutterstock)
Novartis refreshes Kisqali metastatic breast cancer campaign with message to both ‘live longer and live well’
Novartis doesn’t think people living with metastatic breast cancer should have to settle for either living longer or living well. Its recently updated Kisqali ad …
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