Physi­cians are start­ing to shift phar­ma sales rep mod­els from push to pull, study finds

Physi­cians are in­creas­ing­ly flip­ping the tra­di­tion­al sales rep mod­el and in­stead of wait­ing for in-of­fice vis­its, are reach­ing out for in­for­ma­tion. Al­most one-third (30%) of …

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