In GSK's latest Shingrix campaign, a literal message about the virus prevents older adults from enjoyable plans. (Credit: GSK)
GSK refreshes ‘Shingles doesn’t care’ campaign with focus on harder-to-reach groups
Shingles still doesn’t care in GSK’s renewed campaign for its Shingrix vaccine. The initial “Shingles Doesn’t Care” campaign, launched in 2020, showed active adults ages …
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