UCB's new ad campaign for psoriasis med Bimzelx leans on patients' desires for fewer plaques and less embarrassment. (Credit: UCB)
UCB debuts first campaign for psoriasis drug Bimzelx during Oscars
UCB gave psoriasis drug Bimzelx a red-carpet campaign launch, debuting its direct-to-consumer advertising during the 96th Academy Awards on Sunday. The campaign for the IL …
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