March 14, 2024 03:05 PM EDT
Pharma
Marketing

Phar­ma mass-mar­ket TV ad­ver­tis­ing fad­ing in fa­vor of per­son­al­ized me­dia, agency says

Beth Snyder Bulik

Senior Editor

Phar­ma brands are shift­ing me­dia strate­gies away from main­stream TV — or at least they should be, says one lead­ing health­care me­dia agency. CMI Me­dia Group …

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