Mar­ket­ingRx roundup: Bris­tol My­ers en­lists Ted Dan­son for pso­ri­a­sis cam­paign; Re­gen­eron de­buts Eylea HD ef­fort

Bris­tol My­ers Squibb adds star pow­er to its pso­ri­a­sis ad­ver­tis­ing. The drug­mak­er is work­ing with ac­tor and pso­ri­a­sis suf­fer­er Ted Dan­son to its So­tyk­tu mar­ket­ing …

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