Carli (with her service dog Patience) and Erin (with her service dog Pine) talk about living with an ultra-rare disease in a new Ipsen-sponsored TikTok.
April 26, 2024 02:16 PM EDT
Pharma
Marketing

Ipsen match­es rare dis­ease and Tik­Tok in­flu­encers to cre­ate con­nec­tions

Beth Snyder Bulik

Senior Editor

Ipsen’s new spon­sored Tik­Tok fea­tures the pop­u­lar “Of course” trend and two so­cial in­flu­encers, but with a rare dis­ease twist. The short

Endpoints News

Sign up to read this article for free.

Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.

BECOME A PREMIUM SUBSCRIBER
TRENDING NOW

The End­points 2024 win­ners and losers list: Who was up and who was down in bio­phar­ma

Ex­clu­sive: Flori­da can­cer biotech rais­es $100M Se­ries A

CMS ex­plains what went in­to its first round of drug price ne­go­ti­a­tions

Ca­griSe­ma’s weight loss da­ta dis­ap­point­ed. What does No­vo do next?

Three drug­mak­ers sue US over 340B dis­counts to STD clin­ics they al­lege don’t qual­i­fy

FDA ap­proves Lil­ly's Zep­bound for sleep ap­nea, like­ly crack­ing open Medicare mar­ket

A service from the Financial Times