End­points News is get­ting a new web ad­dress: https://end­points.news

End­points News is mov­ing to a new web­site do­main on June 1, 2025. The front door is now at: https://end­points.news

The goal is a seam­less tran­si­tion to a URL that is an ex­act match to our brand. If you have any saved book­marks, we kind­ly ask that you swap endpts.com for end­points.news — every­thing works the same. Noth­ing else changes. We plan to redi­rect lega­cy endpts.com traf­fic for the fore­see­able fu­ture to min­i­mize ser­vice dis­rup­tions.

Why the change? I’ll con­fess to be­ing at­tached to the trun­cat­ed do­main. I imag­ine some read­ers are too.

When John Car­roll and I boot­strapped the com­pa­ny in 2016, we bought endpts.com as a com­pro­mise to a num­ber of busi­ness re­al­i­ties. Hav­ing a dot com do­main was im­por­tant for cred­i­bil­i­ty — both for search en­gines and for the le­gions of new read­ers that we want­ed to at­tract as loy­al sub­scribers. In the gold­en days of so­cial me­dia, a short do­main helped dri­ve vol­umes of traf­fic. Most im­por­tant­ly, we couldn’t af­ford to buy what we thought at the time was the ide­al do­main, end­points dot com. Over the years, a small but siz­able con­tin­gent of read­ers would know us by endpts.com in­stead of End­points News.

Nine years af­ter launch­ing, we’re proud to have built a strong in­de­pen­dent news brand with our best days still ahead, op­er­at­ing un­der the glob­al foot­print of the Fi­nan­cial Times. So­cial me­dia and Google used to be cru­cial read­er ac­qui­si­tion tools, but that’s shift­ing fast in this new era, where the trust read­ers place in our brand is by far the most valu­able as­set we have. So it’s time for End­points to move be­yond the scrap­py five-let­ter URL, and proud­ly wear our full name in your web brows­er ad­dress bar.

Thanks for grow­ing with us.

— Ar­salan