Leanor, a young girl with a rare cancer, talks to Doug the Pug virtually while in the hospital, working on a story and song with his owners.
February 17, 2022 12:29 PM EST
Pharma
Marketing

A fa­mous pug, a girl and an orig­i­nal song head­line Hori­zon’s lat­est rare dis­ease aware­ness cam­paign

Beth Snyder Bulik

Senior Editor

Hori­zon is en­list­ing a celebri­ty dog and an as­pir­ing sto­ry­teller for its lat­est rare dis­ease cam­paign. Part­ner­ing with so­cial me­dia star Doug the Pug and …

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