Leanor, a young girl with a rare cancer, talks to Doug the Pug virtually while in the hospital, working on a story and song with his owners.

February 17, 2022 12:29 PM EST

Marketing

A famous pug, a girl and an original song headline Horizon’s latest rare disease awareness campaign

Beth Snyder Bulik

Senior Editor

Horizon is enlisting a celebrity dog and an aspiring storyteller for its latest rare disease campaign. Partnering with social media star Doug the Pug and …

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A famous pug, a girl and an original song headline Horizon’s latest rare disease awareness campaign

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

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A fa­mous pug, a girl and an orig­i­nal song head­line Hori­zon’s lat­est rare dis­ease aware­ness cam­paign

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

Among phar­ma CEOs, the IRA now and the IRA lat­er get very dif­fer­ent re­ac­tions

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A famous pug, a girl and an original song headline Horizon’s latest rare disease awareness campaign

Among pharma CEOs, the IRA now and the IRA later get very different reactions

Bristol Myers restarts radiopharmaceutical Phase 3 trial, but delays readout by one year

Updated: With cost-cutting underway, Bristol Myers raises guidance, touts Phase 3 win and scraps another

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